Your domain name is your address on the internet. In order to be active and connected, the domain should point to an IP address and a host server. Usually, users that register a domain then point it to the server hosting their website. Alternatively, for more convenience, you can open a hosting account and а register a domain name at the same time with many hosting providers.

Domain names are unique—once someone else registers your perfect name, you may never get it back. If you have a business idea or brand name in mind, securing your domain now prevents competitors from taking it first. It’s also a good practice to register your domain with multiple extensions (TLDs) like .com, .net, .biz, or your country-specific extension. Owning multiple TLDs helps protect your brand, prevent competitors from using similar names, and make your site more accessible to different audiences.

.com, .net, and .org are the most popular and widely recognized domain extensions, which makes them a great choice for businesses and personal sites. Other widely used options include .biz, .info, and .shop for eCommerce. It is best to also consider country-specific extensions like .co.ke, .co.uk, .de, and so on for a stronger local presence. These help businesses rank higher in local searches and build trust with regional customers.